Business philosophy

Brand Concept 

Quality creates brand, brand achieves dream

Introduce advanced production equipment to ensure the superior quality of the products. Start with every small link and be responsible for every user, so that every user is happy, comfortable and worry-free.


Company Culture 

Basic value theory

1. Corporate values: Customer-centered, forming a community of interests with customers, employees and partners. Excellent quality, leading to health, fashion and individual life;

2. Enterprise spirit: integrity, modesty, diligence, excellence, unity, hard work, pragmatism, innovation;

3. Enterprise goal: Create “Jiejie” brand, be a well-known enterprise, and pursue good economic and social benefits;

4. Corporate style Loyal duty, modesty and diligence, unity and hard work, pragmatic and enterprising;

5. Management policy Customer-oriented, quality first, anti-fouling and law-abiding, safety and energy saving, continuous improvement, striving for brand.


Single value

1. Talent concept: people-oriented, talent selection, fairness, justice, competition and merit;

2. Benefit concept: Under the good social benefits, the pursuit of maximum benefits;

3. Quality concept: Quality is the lifeline of an enterprise, winning by quality and creating a top brand of Chinese panel furniture;

4. Time concept: stressing efficiency, winning by speed, time is competitiveness;

5. Science and technology concept: continuous innovation, leading the fashion, health and individual life;

6. Market View: Constantly innovating, surpassing customer needs, making customer demand a reality.